You know that Social Media is a powerful tool to attract new leads and showcase your work but how do you create a whole campaign around it?

First let’s get clear about what a social media campaign is:

A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability. Instead of just posting random pics, videos or blogposts,

here is how we would run a social media campaign:

Step 1/6

Before we get started with posting content, we create your strategy for the online campaign identifying the overall goals of your online campaign that align with your business objectives. Do you want to create awareness, more sales or more engagement of your business? Is it a new product that you’re showcasing, a new dimension of your portfolio? Or do you want to introduce a new team member or structure? What is the main focus of your campaign?

-->This is a tricky task because it will get you thinking. What do I REALLY want to talk about and what will my ideal client want to read about? How can I be helpful and useful? I will help you identify this goal with some great exercises.

This is also the time when we set up your social media platforms to ensure they are working optimally and are set up for your business correctly.

Step 2/6

We define the so-called framework of your campaign i.e., identifying what impact this is going to have on your business, then find out who we are going to target (who is my ideal client etc...?) and providing them with great content.⁠⁠⁠

-->We will carefully work through all steps of your social media framework before we start with the campaign. Later on, it will serve as an agenda and a checklist throughout the campaign to make sure that we stick to our goals.⁠

Step 3/6

Once we have a clear idea of what you want to talk about and to whom, we can define all the pillars of your so called Content Marketing Calendar, defining dates and times of the posts, relevant hashtags, purpose of each every post, activation etc.Having said that, it also needs to allow for some spontaneous engagement.

Step 4/6

Then we will carefully create the content of a six week social media campaign across two platforms. Here we can work in close collaboration with a copywriter, photographer etc.

-->This is the creative part! We can spice it up with videos (which I’m obviously happy to help with!!), fun blogposts, photos, Instagram stories to get more attention.

Step 5/6

During the six weeks we keep a close eye on the successes of the posts and constantly examine our current efforts. What works? What doesn’t? Who is connecting with you on social media? We meet-up online and via zoom meeting on a weekly basis for questions and if need be, to apply changes. Here we can also add promotions to target new clients

Step 6/6

Once our joint online work is finished we start with the most crucial part of the job - we measure successes, track vanity metrics but also, depending on what we’re aiming at, the leads generated, web referrals, conversion rate etc. and receive feedback from one another

Depending on the package you choose, this is a one to four months long partnership. Have a look at my website to see packages and prices www.creativelybea.com/add-ons.

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