Behind the scenes with Zsuzsanna Fédak

Zsuzsanna: “The process of creating a branding video was fun and interesting.  At our first meeting Bea and I worked through our ideas, agreed on the important elements to be captured in the video and quickly put the framework together.  Bea had so many great ideas; I was particularly excited by her idea to include some super cool drone footage.

In order to capture the different sides of my photography we decided to shoot in two locations .  We felt that a city scene with the shops, coffee shops and typical African street vendors and my favorite park, where I do the majority of my outdoor photo shoots, would provide a good contrast.  We only needed one morning and one afternoon to shoot enough for a 3 minute video, which we eventually cut to just over a minute .

 The video shoot was great fun!  Bea and I like to observe moments happening around us and incorporate them into our story. It was important to me that my video had a natural, unstaged vibe.  Bea shadowed me on my day in town and at the park and was able to capture simple moments such as window shopping, enjoying a coffee, working on a photo shoot, and turn them into art.  

I was delighted with the end product, not only had Bea captured what I had wanted to show the world perfectly but she had also found the most fitting sound track to accompany it.  

 I am so grateful that I met Bea and that I had the opportunity to create my first branding video with her.  The video reflects exactly what I wanted to tell the world about myself and my business. “